New York boutique motels, featuring quirky, artistic themes, have become quite popular. These motels are usually dripping with luxury, and offer personalized accommodations and services as opposed to larger chain hotels. Each of these motel rooms are furnished based on a theme, and can offer as many as 50 rooms to accommodate large parties.
While these boutique motels are popular in New York, they are also growing in popularity around the world, especially in the United Kingdom. Morgan’s Hotel in Murray Hill was considered the first boutique motel in New York and is housed in a refurbished building. Also considered to be one of the first boutique hotels is the Hotel Village Court in San Francisco. Many times, boutique hotels are decked out with bright colors and pop culture references, but others can be very traditional and comfortable. These boutique motels provide an intimate setting, with the staff even remembering the names of the guests. Also, you’ll find 24-hour guest services as just about all of these motels. The boutique hotels distinguish themselves with these areas: design, service and target market. These motels are usually marketed to people between the ages of 25-55 that are in the mid to upper income range.
Many boutique motels rely on their service, largely marketing to repeat customers. Boutique motels, like their large, chain counterparts, offer restaurants, but these are more quaint and feature gourmet food. To some, the boutique hotel offers the same amenities of a bed and breakfast. They often differ in their amenities, though, with some offering the latest in technology and others offering no technology at all for a relaxing getaway. Depending on the style and atmosphere you’re looking for, you’ll be able to find a boutique motel to fit your needs.
