With the lingerie market crammed with an enormous range of knicker and bra brands ranging from cheap and lower priced to designer and premium designer, the fight for market share is actually now growing tougher and tougher.
The lingerie market including swimsuits and stockings is worth over 2 billion pounds within the United Kingdom. With such a lucrative market the number of underwear brands who are using well known celebrity endorsements have noticed an uplift. The most current celebrities to put their face and bodies to female underwear brands include Mel B from singing group the Spice Girls, Katie Price and former singer Louise Redknapp.
Melanie B signed a lucrative with women’s underwear brand Ultimo for a hefty half a million pounds. The singer Melanie B has been doing many ab workouts to show off her 6 pack in the press shots for the new range of ultimo womens lingerie. She follows in other celebrity footsteps. Another famous singer that modeled for a womens lingerie company is the gorgeous Louise RedKnapp, she modeled for Triumph. The hike in sales for the womens lingerie brands using celebrities to endorse their knickers have worked.
An endorsement will work well when the business matches itself up with a well known person who has the same beliefs and is a well suited match to the product and the womens lingerie brands target market. Getting the perfect legs always involve stockings.
